Hong Kong has seen remarkable economic, financial, and social advancement, though not so much with environmental development, while the city lives up to its notorious image of a town filled with pollution and wastage. Up until this day, though the quantity of waste disposal has been seemingly experiencing a slide, alas, Hong Kong is still one of the most wasteful cities, given that it is on the precipice of running out of space in its landfills. Our shop aims to turn trash into treasure, turn scruffiness into art while keeping it all economical.
Inspired by many minimalistic and Scandinavian brands like Muji and IKEA, we emphasize simplicity, minimalism and functionality. Most importantly, we want to use resources to their fullest and achieve minimum environmental input in the production of our goods. What we basically do is that we fetch unused materials that are still in good shape from our customers and then turn them into brand new furniture that looks high-end and elegant as never before. Some of our most remarkable works include the corrugated cardboard chair (made with more than 80 compounded layers of cardboard) and the vintage pipe recliner (made with a maze of copper piping and comfy cushions) etc. Any materials our customers give us, we will turn them into modern masterpieces in the lowest budget possible.
III. Target Customers
Our products are mostly made out of the recycled materials our customers provide us. Therefore, a huge part of the traditional production fee for furniture can be omitted. It is indubitably affordable for genuinely everyone. Our shop generally targets any environmentally conscious consumers from any income class.
IV. Marketing Strategies
To put our goals of reducing waste disposal into practice, we apply the 4Ps to the marketing of our products.
For the first P — Product, we advocate minimum environmental input. As a result, we will reduce waste as much as possible and avoid over-packaging by all means. Products will be packaged just enough to be protected from damage.
For the second P — Price, in the first 3 months of our opening, a 20% off discount will be offered to our customers in order to attract their attention, let them have a little taste of our innovative products and thus enhance their buying incentives.
For the third P — Promotion, we will be making great use of the Internet, putting banner advertisements on websites.
Last but not least — Placement, we decide we will go with direct placement but not through any intermediary to provide goods and services of maximum quality.
V. Mutual Benefits
To be brutally honest, this idea of turning trash into treasure is nothing but a win-win situation. Not only can our staff and artists express their creativity while earning what they deserve, but the unused can also be utilized to their highest potential, resulting in the drop of waste disposal as people are less likely to dump their stuff without a second thought if their belongings can facilitate their daily life in any way. What is more, after the waste is “brought back to life” through our artists’ makeover, the products made afterward can give customers’ home a touch of modern, lofty, yet extravagant ambiance.
Given the merits of alleviating the issue of mounting wastage, giving artists an opportunity to showcase their talent, and decorating our clients’ homes with leading-edge furniture, it is almost as if our products and services can be a panacea of the modern world, making lives better in multiple ways. Hong Kongers will blatantly love this idea of turning trash into treasure with just a small budget.
We sincerely hope this proposal will be approved. Should you agree to this proposal, we will develop a full plan, which we will present to you before we proceed any further. Thank you for your consideration.
Proposed by Katy Low