{"id":1303,"date":"2013-05-10T05:56:29","date_gmt":"2013-05-10T05:56:29","guid":{"rendered":"http:\/\/web02.carmelss.edu.hk\/buddingwriters2\/archives\/1303"},"modified":"2015-05-24T07:07:11","modified_gmt":"2015-05-24T07:07:11","slug":"advertising-is-the-modern-substitute-for-argument-its-function-is-to-make-the-worse-appear-the-better-2","status":"publish","type":"post","link":"https:\/\/www.carmelss.edu.hk\/buddingwriters\/archives\/1303","title":{"rendered":"Advertising is the modern substitute for argument; its function is to make the worse appear the better."},"content":{"rendered":"\n

The statement \u2018Advertising is the modern substitute for argument; its function is to make the worse appear the better\u2019 is true. \u00a0An advertisement is a glamorous package wrapped around a piece of goods, whether nice or bad.<\/span><\/p>\n

I believe \u2018advertising is the modern substitute for argument\u2019 because of its debatable nature. \u00a0Advertising uses different means such as posters, music, anime or mascot to promote commodities, and tries its best to convince customers that the piece of goods in the advertisement is the best of the best. \u00a0Advertising is all about sales. \u00a0A high sales volume is what makes an advertisement successful, and therefore sales determine the credibility of an advertising company. \u00a0Because of this, advertising becomes a competition. \u00a0Companies use advertisements to enhance their own reputation and criticize others\u2019 shortcomings. \u00a0For example, in the baby powder formula industry, a handful of production giants are having an aggressive competition for new customers. \u00a0Each promotes its great variety of brain-enhancing components on the one hand and argues that other products are not good enough on the other hand. \u00a0All advertisements for baby formula powder nowadays have this particular pattern. \u00a0Companies are using advertising as a tool to argue for their products. \u00a0The prize for the winner is of course the piles of money. \u00a0In the modern money-power-driven society, advertisements that convince people that a product is the best buy gets customers and brings in annual profits for a company. \u00a0I am not just talking about the baby formula powder industry, but the slimming industry, food industry and even the political field are using the same tactics. \u00a0This is why I believe \u2018advertising is the modern substitute for argument\u2019.<\/p>\n

There is no other description better than \u2018its function is to make the worse appear the better\u2019 to explain the working principle of advertising. \u00a0Everything looks better with advertising.<\/p>\n

As I have mentioned before, an advertisement is a glamorous package. \u00a0Advertising is the decoration ornaments for a withered Christmas tree. \u00a0No matter how deadly the tree looks, the sparkling ornaments bring it to life again. \u00a0Do not believe the \u2018claimed fact\u2019 that advertising is just to promote the pros that already exist, and that nothing is being made up or exaggerated, because this really is a claim only. \u00a0I believe \u2018only fabricated or exaggerated facts can make the advertisement glow\u2019 is a tacit agreement in the advertising industry. \u00a0Everything bigger looks better. \u00a0Take house cleansing products as an example. \u00a0There are quite a number of temporary stalls out there selling house cleansing products. \u00a0The salesmen are a human advertisement. \u00a0They use a lot of positive adjectives to describe the effect and they sing their products\u2019 praises all the time. \u00a0A lot of housewives will be attracted to the stalls by their promotion skills. \u00a0Many of the housewives will buy the products but then realize the cleansing effect is not as good as what the salesmen told them. \u00a0Again, everything looks better with advertisements.<\/p>\n

Does advertising make the worse appear the better? \u00a0I think so. \u00a0Coca cola never has a spectacular taste; basically all the tastes inside a coke are harmful chemicals, but in the advertisement, all the polar bears, tongues and eye balls try real hard to rave about it and suddenly you have a craving for one can. \u00a0Amazing, right? \u00a0That is the psychological magic spell in advertising. \u00a0The function of advertising of course is to make the worse appear the better to trap us, customers.<\/p>\n

With all the evidence in society, I cannot agree more with the statement made by the philosopher George Santayana. \u00a0And as a result of this, we should be vigilant and not be easily swayed by the advertising gimmicks.<\/p>\n","protected":false},"excerpt":{"rendered":"

The statement \u2018Advertising is the modern substitute for argument; its function is to make the worse appear the better\u2019 is true. \u00a0An advertisement is a glamorous package wrapped around a piece of goods, whether nice or bad.<\/span><\/p>

I believe \u2018advertising is the modern substitute for argument\u2019 because of its d.........<\/p>Read More<\/a>","protected":false},"author":14,"featured_media":8474,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1303","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","language-en","schoolyear-34"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.carmelss.edu.hk\/buddingwriters\/wp-json\/wp\/v2\/posts\/1303","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.carmelss.edu.hk\/buddingwriters\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.carmelss.edu.hk\/buddingwriters\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.carmelss.edu.hk\/buddingwriters\/wp-json\/wp\/v2\/users\/14"}],"replies":[{"embeddable":true,"href":"https:\/\/www.carmelss.edu.hk\/buddingwriters\/wp-json\/wp\/v2\/comments?post=1303"}],"version-history":[{"count":1,"href":"https:\/\/www.carmelss.edu.hk\/buddingwriters\/wp-json\/wp\/v2\/posts\/1303\/revisions"}],"predecessor-version":[{"id":3193,"href":"https:\/\/www.carmelss.edu.hk\/buddingwriters\/wp-json\/wp\/v2\/posts\/1303\/revisions\/3193"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.carmelss.edu.hk\/buddingwriters\/wp-json\/wp\/v2\/media\/8474"}],"wp:attachment":[{"href":"https:\/\/www.carmelss.edu.hk\/buddingwriters\/wp-json\/wp\/v2\/media?parent=1303"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.carmelss.edu.hk\/buddingwriters\/wp-json\/wp\/v2\/categories?post=1303"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.carmelss.edu.hk\/buddingwriters\/wp-json\/wp\/v2\/tags?post=1303"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}